Ethel’s Chocolate Lounges

Ethels deep brown Lounges Marketing October 20, 2011 Consumers fall back and divine service preferences ar constantly changing. It is important for marketing managers to have a thorough knowledge of consumer behavior. Consumer behavior is the guidance a consumer use, drive of, and purchase goods. in that respect are move that consumers take sooner deciding to purchase a product. There are varied types of purchase decisions that warps a consumers select, and factors that influences that purchase decision. Ethels Chocolate Lounge is a coffee bum about that offers consumers premium chocolate in an upscale environment. There are several incompatible factors that affect a consumers purchase behavior, which leads to the choice to patronize Ethels. buying behavior is determined by aim of involvement in purchase decision, and the importance and intensity of reside in a particular product. Buyers direct of involvement determines why they are motivated to seek da ta about a certain product and brand notwithstanding virtu eithery ignores others. (Cherry, pg.1) Ethels consumer uses limited decision making to thwart in Ethels products. hold decision making is buying a product occasionally. Consumers would definitely visit Ethels occasionally. Limited decision requires a moderate amount of age for education gathering.

There is non a high risk involvement when deciding to indulge in Ethels. The risks types are personal, social, and economic. When deciding to spend cash on that point is factors that influence a consumers buying decision. Underlying cultural, social, indi vidual, and mental factors strongly influen! ce a consumers buying decisions. (Cherry, pg.1) Factors that influence a consumer to spend money and time at Ethels are cultural and individual. Culture determines what quite a little wear, eat, reside, and travel. Culture encompasses all the things consumers do without conscious choice because their refinement values, customs, and rituals are perforate in their daily habits....If you want to stick by a serious essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper