Marketing

p MARKETING A NEW PRODUCTIntroductionCheapTees , Inc . is a small manufacturing concern committed to the overlapion of lumber t-shirts at logical hurts . ramify of the food marting strategy is to enter the Christmas giveaways segment of the commercialize by offering harvest-feasts to firms strikeing feature items , which argon to be attached up away to treasured customers and colleagues or partners . As the recipients of the gifts be considered real all- serious(prenominal) from the firm s viewpoint , it is essential that the overlap offered be of superior quality but at an cheap price . According to website of BigStitches .com , the prospects for the garment industry seem actually bright as a new penny(predicate) , as in 2002 , when there was a registered increase of 16 in comprehensive apparel sales over th e prior yearStatement of NeedThe society is certified that many firms exact to give Christmas gifts to its valued clients and colleagues during this roughly pleased season , and as much(prenominal) , it is the remainder of this corporation to revolve aboutsing on its new product , a t-shirt called CheepTees . On the average , a medium-sized firm spends most USD10 , 000 in Christmas gifts only if . The company hopes to service this need to compose firms from the usual chafe and discomfort in terms of obtain for these gifts and going to the act of wrapping them before giving them awayDemographicsDemographics are the characteristics of escape convocation , organization specific market or national populations , such as individuals between the ages of 18 and 25 . For this particular product , demographics play an important role in marketing and bring up (McConnon , 2006 . Statistics related to lifestyle habits , education and health are important in marketing th is product and safe as important in trying ! to market this product to a specific generation , like for instance , the early days . frankincense , it is important that the specific tar spoil group be spelled out clearly as well as the geographic marketing area to which they belong .

There is a need to germinate the best data , so the latest and most recent ones must be consulted in to make a proper marketing strategy (Social /Economic /Demographic Statistics for nap can work their way through these websites and get a good glimpse of competitors . Since there is a proliferation of T-shirts in the market , this product must have a unique quality all its own . For instance , the designs will be handstitched and made according to the client s specifications . The company shall also suffer into some marketing upgrade . The company will focus strictly on messages that tell customers clearly about the products and work and how customers can benefit from using them . The company shall concentrate its publicizing on specific feature /benefit premise . The company shall take the unique feature that it is handpainted with the customers personal taste in designSelling Methods and ChannelsAs the customers change , so have the ways companies get their electric charge . Customers are unique individuals and the company knows how to target and spend proceed on media that will reach potential prospects . The company...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper