Market Opportunity Analysis :: essays research papers fc

merchandise Opportunity AnalysisRuonan Tan0423688IntroductionIn our modern fiat , lots of companies are surrounded by the numerous competition and dealt with some questions , for example , are your products consistent with your customers current and future involve? Do you have a flow of new products to meet the information needs of your securities industry? Are the products youre raiseing strategically significant? The make is unkown , because the market opportunity analysis for every product is playing an measurable role in company s philosophy .Jerry Y. Wind has argued that securities industry opportunity analysis is key to the survival and growth of any inviolable including national and international companies , particularly in the competitive marketplace. ( The Lauder professor and professor of Marketing, The Wharton School, Trustee, The Philadelphia Museum of Art) . The ever-accelerated updating of economic and commercial brings about a great number of changes and c hallenges in modern society , especially in the expanding upon of marketplace and influence of market opportunity research and analysis for opposite firms . It seems that market opportunity is playing significant role .Recently Hi-Micro company was launch and have identified that the on-going globalization of the world economy, its strategic location, and the existing market structure provide them with a potential opportunity to develop as an international high-tech computer market leader. In recognition of the risks involved, Hi-micro riddle the market of Innovators and Mercedes to examine the basis for the opportunity, assess how these two products measure up against competing other companies , such as Wellbox and KnLs , determine potential market niches, and develop a strategic marketing plan. This current report, the Hi-Micro Market Opportunity Analysis, represents the regale of marketing through the analyses of the following sections mainly for Hi-micro that are closely c erebrate to market opportunity analysis . The business milieu and the forcesWhat is an on petition Operating Environment? It is defined as a set of desegregation and infrastructure management capabilities that customers and partners can utilize, in a modular and additive fashion, to enable the transformation to e-business on demand. It is not a single product, nor a brand, nor a platform, nor an architecture.The design of an on demand operating environment must(prenominal) match the design of the business itself. In order for to a greater extent and more flexibility and componentization to be achieved in the business design, the infrastructure must evolve from silos of complex, over-provisioned, proprietary hardware and software to a standards-based infrastructure where cogency can be optimized across the entire organization.